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Its profound link with the city and its focus on corporate social responsibility over 80 years are the principles which underpin Ersel’s action in the cultural field; not just to create a positive image and the possibility of personal meetings with clients and opinion leaders, but also real and active participation in the cultural and social life of Turin.
This commitment is confirmed by the presence among the founding shareholders of Teatro Regio, one of the most prestigious Italian lyric companies, by collaboration with prestigious institutions such as Unione Musicale, Galleria d’Arte Moderna and the FAI and by participation in the Consulta per la Valorizzazione dei Beni Artistici e Culturali della città (council for the valorisation of the city’s artistic and cultural assets).
Ersel has established and actively supports two foundations: one aimed at supporting of children and families in difficulty, the other to artistic promotion.
Fondazione Paideia
In 1993, at the wish of the Giubergia and Argentero families, the Fondazione Paideia was created and works to improve the living conditions of children and families who are experiencing hardship, by promoting specific initiatives and encouraging the development of effective and innovative social initiatives.
Fondazione Renzo Giubergia
Created to honour the memory and renew the commitment of Ersel’s Chairman, who passed away in 2010, the Fondazione Renzo Giubergia aims to help and promote promising young musicians and artists, by using, and at the same time creating value from, places of particular beauty and architectural importance, starting from initiatives which will initially be carried out in the Region of Piedmont and which may arouse interest at a national level.
